Among all Chinese characters, simplified or traditional, if you want to pick out one that could represent the spirit of the Lunar New Year, it has to be Fú (福). This very character encompasses all the auspicious meanings the Chinese people value: fortune, wealth, safety, peace, luck, happiness, blessing, etc. Therefore, it is the most used character during the Lunar New Year.
And this time, we'd like the iconic GO bus to bring this character - as well as all its cultural connotations - to its riders and audiences.
Fú (English) - 15 seconds
Key Visual - Simplified Chinese
